Crafting meaningful connections between purpose-driven brands and their customers for over 15 years.
Three pillars of my creative leadership
Experience.
In-house creative leaders manage a dizzying array of projects with tight turnaround times and tight budgets. The benefit is built in: The sheer diversity of project experience. The know-how gained imbues a unique, holistic perspective that challenges creative teams to think and produce above and beyond the expected.
Insight.
Insight — a short way to say that special combination of perception, vision and understanding your audience. Customer insights are built on emotional drivers; they live long and can often be translated globally. Bring one to life with a strong brand or design idea, and you can adapt it to engage with and attract audiences across markets.
Creativity.
Creative problem-solving has been compared to capturing lightning in a bottle. The key to unlocking the puzzle is to challenge creative teams to step outside the confines of the corporate space, to find inspiration and uncover insights. The best work starts with a discovery phase that, through iteration, leads to on-brief, impactful creative solutions.
I’m an award-winning, results-driven, 360-degree storyteller and creative visionary. With time-tested business, relationship, and team-building experience, I work with creative teams to use core strengths to uncover durable and impactful design solutions.
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Artemis Technologies 2021-2023
Head of brand senior creative consultant. Brand identity development and product launch campaigns.
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Maxeon Solar Technologies - 2020 to Present
Consultant Creative Director and creative resource for campaigns and facilities branding.
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SunPower - 2015 to 2020
Visual Creative Director. Evolution and management of the corporate branding. Extensive video and photography for customer storytelling.
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Dell Computers 2006-2015
In-house creative director and art director for global marketing, website and product launch campaigns.
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Cisco Systems - 2005
An agency client in the Bay Area. I helped developed b2b marketing material and information graphics.
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Adobe 2003-2004
Creative consultant for software content development. Layout and illustration products.
